Verb Technology Secures $558M to Make Toncoin (TON) Its Primary Treasury Reserve Asset

Verb Technology (VERB) has raised $558 million in an oversubscribed private placement to rebrand as TON Strategy Co., marking the first publicly traded company to adopt Toncoin (TON) as its main treasury reserve asset. The funding round, priced at $9.51 per share, attracted over 110 institutional and crypto-native investors, including Kingsway Capital and Blockchain.com.

This strategic shift aligns with Telegram's Web3 expansion, utilizing TON for ad payments, tokenized usernames, and Mini Apps within the messaging platform. Incoming Executive Chairman Manuel Stotz emphasized Telegram's global reach and TON's yield potential as key factors for long-term treasury allocation.

TSC plans to acquire and stake enough Toncoin to potentially control 5% of its circulating supply, positioning itself as a major institutional player in The Open Network ecosystem. This move highlights the increasing corporate adoption of crypto treasury strategies among public companies.